Category: Blog

  • Your One-Stop Shop for Digital Transformation

    In today’s fast-paced digital landscape, businesses need to keep up with the latest technology trends to stay competitive. However, many organisations struggle with digital transformation and on-going management of their necessary business technology needs. This is the case mainly due to the complexities and challenges involved. That’s where Tidy DM comes in – a full-service…

  • Trends in our areas of service

    We are in a rapid technology advancement era, there are many new developments happening every day. Most businesses are finding it hard to keep up with these developments. In many cases, the lag in technology adoption can potentially be the major cause of losing on new customers and business opportunities, our comprehensive and end to…

  • Key ingredients of a successful SME marketing plan

    There are several key ingredients that can contribute to a successful marketing plan for a small and medium-sized enterprise (SME). We here at Tidy DM consider the following as the most important ones: Clear Goals: A successful SME marketing plan should begin with clear, measurable goals that align with the overall business objectives. Goals should…

  • How to find your potential customers?

    Here are some details of the techniques and methods to find potential audiences for your business, products, and services: Define your target market: Defining your target audience is crucial for the success of your digital marketing campaign. To do this, you need to identify the characteristics of your ideal customer, including demographics (such as age,…

  • Our value proposition adopts as per your business technology needs

    In today’s fast evolving digital space, businesses that are able to effectively manage and leverage technology are more likely to succeed than those that do not. With so many digital technology management businesses vying for customers’ attention, we understand that it’s important to clearly communicate our value proposition and understand the needs of our target…

  • Social media marketing strategy.

    With over 4.2 billion active users worldwide, social media is the perfect platform for businesses to reach out to their target audience. However, merely having a presence on social media is not enough. A well-planned social media strategy is necessary for businesses to thrive in today’s digital age. A social media strategy is a plan…

  • Measuring Digital Marketing Success: Key Metrics and Strategies

    Digital marketing has become a fundamental component of marketing strategies of modern businesses. With the growing reliance on online channels, it’s crucial for businesses to measure the success of their digital marketing efforts to ensure they are effectively reaching their target audience, generating meaningful results, and maximising return on investment (ROI). In this article, we…

  • Rebooting the Digital Strategy

    The digital landscape is a churning ocean, and enterprises that cling to outdated navigation charts risk getting swept away. As we enter 2024, a confluence of powerful technologies—5G, Internet of Things (IoT), Generative AI, cloud computing, and more—demands a strategic reset in digital transformation approaches. Here’s why and how businesses can adapt to thrive in…

  • 2024: Where Data, AI, and Marketing Tools Converge

    Top 5 Trends in Each Area The marketing landscape is constantly shifting, and 2024 promises to be no different. Data, AI, and marketing tools are converging to create a potent concoction, and savvy marketers need to be ready to tap into its power. Here are the top 5 trends in each area that will dominate…

  • Generative AI at Work

    What Can Copilot’s Earliest Users Teach Us About Generative AI at Work? Eight months ago, Microsoft introduced Copilot for Microsoft 365 to reduce digital debt and increase productivity so people can focus on the work that is uniquely human. What everyone wants to know now is: will generative AI really transform work, and how? New…